200% Sign Up Bonus


Payout Speed  5.0

Bonuses & Offers  5.0

Security  5.0

Software & Games  5.0

Overall Rating  5.0




It goes without saying that Bet254 is one of the most reputable bookmakers and best betting sites out here. The bookie is part of Bet254 Group Limited, an online gambling company based in Kenya. The sportsbook first entered the online betting scene in 2020, and they have since grown to become one of the most trusted and popular bookmakers among Kenyan punters. They offer a huge variety of betting options in over 35 markets, and their in-play betting product is top-of-the-range.


The main menu is located at the top of the page and this is where you find links to the in-play platform, live streaming, help, and their other offerings like Casino, Bingo, and Poker.

The sports menu is on the left-hand side and clicking on a sport will open you up to all the subcategories or events on the selected market. The other important feature on the platform is the bet slip which sits at the top-right side of the homepage, and you can easily add your bet by clicking on a price.

When it comes to responsiveness, Bet254 is a highly functional site with fairly fast load times, and the excellent user experience is seamless across all types of devices. The site is optimized for mobile, and they also have a dedicated betting app which you can download and install on your Android or iOS device.


Bet254 has a wide range of markets on offer. Their comprehensive sports menu features 35 sports markets and other non-sports options such as Specials, Lotto, Virtual Sports, and E-sports. Taking a closer look at their offerings, the site’s main focus is on soccer and horse racing, and they have a lot of wagers and promotions on these markets. They also offer other mainstream sports like tennis, cricket, golf, boxing, basketball, handball, greyhound, and rugby as well as obscure markets like Futsal, Gaelic Hurling, and Australian Rules.

Each competition comes with loads of betting options. In football, for example, most of the matches come with 100 or more wagers to choose from, and their Asian Handicap betting market is pretty huge. The other thing that will impress you on this platform is their deep coverage of minor sports like Esports, futsal, and other obscure markets. When it comes to odds quality, Bet254 offers very competitive prices and their average trading margin across all sports is about 4.2%.


The live betting platform on Bet254 is about the best you can get online. The in-play market is extensive, and they feature a wide range of sports. To view the available odds on a live match, just click on the event and you will see the bet types as well as statistics and a graphical representation of what is happening on the pitch. The bookie’s dynamic in-play betting platform also allows you to follow more than one ongoing match at a go using the multi-view mode. What’s more, they also have live streaming services on several matches as well as cashouts.


The sportsbook treats their new and existing members to an array of exciting bonuses. They include:


This is the signup bonus for new customers on the site. To qualify, you must open an account with Bet254 and make a deposit of 500KSh or more. The amount awarded is 100% of the amount in bet credits up to 10000KSh. This is a huge amount of bonus funds.


Bore Draw Money Back: The sportsbook refunds your initial stake if you lose a pre-match bet on soccer after a game finishes 0-0. The eligible markets include HT/FT, Correct Score, and Scorecast. Here are the relevant terms and conditions for this offer:

Refund for any Soccer game that finishes 0-0 at bet365.

Applies to losing pre-match bets on any Correct Score, Half-Time/Full-Time or Scorecast markets. Bet restrictions and T&Cs apply. New and eligible customers only.

Parlay bonus: Are you a fan of American sports? Well, if you are, Bet254 has the perfect offer just for you. The bookmaker awards you a bonus on your winnings if your parlay on selected markets wins. The offer is available for all parlay bets with two or more selections for various professional and collegiate sports like MLB, NCAAB, NBA, and NFL

Up to 50% bonus for accumulators on selected US and Canadian sports at bet365. Applies to pre-game parlays of 2+ selections on selected 2-Way markets. Bonus percentage is dependent on the number of selections. Bonus capped at 10000k KSh and applied to winnings. Bet restrictions and T&Cs apply. New and eligible customers only.


They also have other promotions on horse racing, greyhounds, and tennis. You can check out all their current offers by visiting their promotions page.



Bet254 has a versatile payment system which allows you to make your deposits and withdrawals using any of the following options: Visa, MasterCard, Maestro, Apple Pay, PayPal, Skrill, Paysafecard, Neteller, bank wire, cheque, and fast bank transfer. All their deposits are processed instantly but it takes some few days if you are using a bank transfer or cheque. Withdrawal processing times depend on the payment option, but generally, e-wallet users receive their profits on the same day.

You can check out their deposit and withdrawal pages to learn more about the transaction limits and processing time for each banking method.


The sportsbook has done a lot to ensure that their clients get the best experience when using the platform, but this is not to say that you won’t encounter some issues from time to time. In case of any hitches, you can contact Bet254 support agents via live chat, email, or telephone.


It is impossible to exhaust all the excellent aspects of this bookmaker. Everything from their user interface to sports and odds is close to perfect, and they also run an array of promotions on different sports to ensure that every punter gets a piece of the cake. Whether you are a soccer or horse racing fanatic or you are looking for pre-match and in-play betting opportunities in esports, Bet254 has you covered. You can sign up with the sportsbook to discover more of their unique features.